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What are the stages in web development?

seo image for company growth
Web development services March 2020 By: Trish Bellardine

What are the stages in web development?

All business owners should know web pages are essential to a successful, profitable marketing strategy. The reputation of your company matters a lot and it is important to manage your business as well as your services. There are seven development stages in operating an online business and these steps include:
(1) Information Gathering
(2) Branding
(3) Designing
(4) Content Writing and Assembly
(5) Coding
(6) Testing, Launch, Review
(7) Maintenance

First you need to know what type of website you need

What kind of website do I need?

First ask yourself these questions.
First, know what are your business goals (Do you need to make sales? Then you need e-commerce. Are you informing? Then you need a landing page. Are you advertising? Then you need an informational site.)Understand the different options that could get your needs met such as going for a customized site, or a Shopify or WordPress template. Do you need forms to be filled out, does your user need to upload files? These are the types of questions your web developer will ask you before building your site.

Let's break down the web development steps:

1. Information Gathering:

Start with a logical roadmap, a website should be attractive and pleasing, but it's more important to be of meaningful value. A call to action is necessary when planning your website. Think of what you want your user to do on your site, place an order? Email for a quote? Make your goals clear and obvious. Start with navigation, that will lead you to how you want your website to function and then how it will look like. We call this a sitemap. You gather all the information and structure it into pages with the navigation at the top, breaking down each page into a content hierarchy. Below is an image of a sitemap I did for the Doubble Tree Hotel.
tru design web development sitemap

2. Designing:

Once you gather all the business information and the sitemap is completed you are ready to design the UX "User Experince". The wireframes of the website is structured or you find the right template that aligns with what your website sitemap goals are. These can first be done as wireframe sketches to get the concept and then put into a prototype when designing the layout. Designing the interface is the next step in branding. Below are a few examples of wireframes sketches and prototypes for the early stages of a web project. The first image is of sketches, next are of wireframe prototypes.
tru design web development wireframes
tru design web development wireframes

3. Branding:

This is where you can bring out the identity of your company website. You can get a designer to design a style guide that includes your business fonts, colors, images, photography, style elements, logos and any other graphics of how you want to be perceived as. Below are some image examples of what would go into a style guide and how it can be implemented to the wireframes.
tru design web developmen style guide
tru design web developmen style guide

4. Content writing :

A good website is useless without clear relevant content. Make sure you are speaking to your users in the tone they would understand. If its a landing page with a call to action make sure content is persuasive and informative to convince the user of buying the product. If you have a company site, blogs are recommended weekly to build an online presence, and all the navigation pages have thought out content that will fit into the wireframes. Copywriters are a valuable asset for these services.

5. Development :

With so many DIY web tools out there, the development part of web building gets undervalued. Custom coding wireframe is an essential part of classic web building using HTML, CSS, javascript, and other languages. There are also Wordpress templates that require customize coding as well, but mostly it's setting up purchased template pages in a CMS and building the pages with content, images, and requested plugins. Overall, templates can be customized very easily but are ideal for soft-launching. The development approach depends on the type of website you decide to go with and what best suits your business needs and goals.
tru design web developmen style guide

6. Testing :

It is good practice to test everything before and after launching your website to make sure it works across all browsers and screens. Using Chrome, Firefox, Apple phones or Android phones are all ways to test if your website is rendering properly on all devices and if any plugins or forms are working properly. The last thing you want is users not being able to complete the call to action on your website.

7. Maintenance:

Every site will eventually need some maintenance. Whether it's posting a new blog, adding or removing information, images, content, or adding or removing events or new pages. Possibly the call to action, or a new product or sale you would like to announce on the home page, a new plugin, form, or software. Every 2 years with the way technology changes websites also change. It is great to think of the future when building a website so you are aware of the maintenance involved after launch. Optimization is also apart of maintenance after launch to increase your views and clicks.

What will it cost for a website

web development
The big question everyone asks is how much will a website costs. All this depends on what type of website you pick, a customized site, a WordPress template, a landing page, e-commerce, how many pages your company site will have, hosting, etc. Like a car mechanic, you trust they fix your engine because you technically don't know how to fix it. You have to trust your agency that will build your site like you do a mechanic. They charge you for the labor and the parts and it all depends on the project. You can compare the brick and mortar and online agency to a car dealership mechanic vs a private mechanic shop.

You can hire a brick and mortar agency to build your site but they usually charge 3x as much as an online website agency because they include the overcharges of their rent, marketing, utility bills, their in-house designers and developers and your payments cover their payroll and insurances and benefits. You can expect to pay between $10k & $100k on average or $300-600 per hour. The Benefits of hiring an established online website agency has lots of benefits: Less overhead to cover, customized, unique and great value, hands-on approach, and they walk the walk and care highly about their clients. You can expect to pay much less than a brick and mortar agency, between $1k & $70k on average or $50 - $150 per hour for web services.

Would you like these services?

If you want an outstanding website that gets you a great result, without an expensive ‘bricks-and-mortar’ price tag, Tru Designs can offer support in all of the above. We have supported many businesses with branding, social media creation, web designs/development, user experience/interface designs, and SEO. We support you every step of the way from A-Z. No project is too big or too small. With transparent pricing, keyword targeting, company goals, deliverables, timelines each project will be finessed to accomplish your business needs. Digital Marketing is recommended for all business being we are in a tech-savvy world, so call us now, and join the hundreds that are using these services to stay in business and get ahead.
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